The
Fralinger’s Fudge campaign is the newest and best for the fourth quarter. The
campaign will be spearheaded by our brand new manager for the West Coast. She
will be taking on the challenge of managing teams representing this product in
appropriate retail environments, as well as a number of direct marketing events
throughout the area.
This
new manager’s sheer delight for taking on this new role is contagious. She
recently met with the owners of Fralinger’s Fudge and took a tour around the
factory, where all the fudge is made. The West Coast rep explained that the
trip was incredibly insightful, giving her plenty of information about the
recipe and history of the fudge, as well as the history of the brand as a
whole.
The
company, which has been around since 1885, is just like Willy Wonka’s chocolate
factory (without the river of chocolate!). It’s a company that has deep roots
in family business and values. The new deal sees people from all over the area
having the chance to indulge in this traditional fudge for themselves.
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